About Us

Konfid was created by Rebbie Cam, a Natural Hair Influencer and Content Creator from the UK, with one simple purpose: to empower people to love themselves for who they are.

Growing up with Sisterlocks and sharing her journey online, Rebbie saw the power of representation, confidence, and creativity. Konfid is an extension of that—built to celebrate natural beauty, individuality, and the strength that comes from being unapologetically yourself.

At Konfid, we believe self-love isn’t just a trend—it’s a lifestyle. Our mission is to encourage people to embrace their natural selves, find confidence in their uniqueness, and unlock their inner potential through self-expression and creativity.

We design clothing that’s more than just fashion—it’s a message. Every piece is made to remind you of your worth, celebrate what makes you different, and empower you to show up in the world with confidence.